The Free Book That Names 
What ECE Training Never Taught You

16 Child Care Leaders Closed The Business Gap. Their Stories Are Inside.

You were trained to care for children. You were never trained to run the business that lets you do it. This book is 16 owners who got the second half of the sentence and built centers their communities now recognize as the best. 
We Just Ask You Cover The Shipping & Handling. 

Why "Growing Your Center" Has Never Worked The Way You Were Promised

Every owner I talk to says some version of the same sentence. "I love what I do. I'm great with the kids. The business side is what's killing me."

That isn't a personal failing. It's a structural one.

ECE training programs teach pedagogy, child development, licensing, and safety. They do not teach pricing, marketing, hiring, delegation, financial management, or growth strategy. You were handed the first half of a sentence and told to finish it on your own.

We call that The Business Gap. It is the single biggest reason child care owners feel overwhelmed, undervalued, and quietly exhausted.

It is also the reason most marketing advice doesn't stick. The advice assumes a business foundation you were never given.

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The 16 leaders in this book did not become smarter, luckier, or more naturally gifted than you. They got the second half of the sentence. Then they built centers their communities recognize as the best.

You are about to read their stories.

What You Get When You Open The Book: 

Open Doors, Full Classrooms (Enrollment)

6 stories from owners who stopped guessing about enrollment and built systems that fill classrooms on purpose. Includes Shannon Vasquez, who started as a floater in 2004 and now leads 8 schools across two Florida counties (Palm Beach County at 81% enrollment). And Kaye Boehning on bold leadership as the driver of growth.

The People Advantage (Culture & Staffing)

6 stories from owners who cracked the staffing crisis without lowering their standards. Includes Crystal & Ricardo Romero of New Mexico, who took staff turnover from 120% to 14% in seven months. And Dominique Gill, who grew from in-home childcare to a center in Smyrna, Tennessee, by hiring for heart and building a team that actually stays.

Profit, Purpose & Possibility (Cash Flow & Scale)

4 stories from owners who learned to think like CEOs instead of caregivers. Includes Barb Tedrow, who doubled her revenue from $3 million to $6 million across four locations in twelve months by building programs (farm-to-table, gardening) families actively choose her for. And Jennifer House & Jenni Grawvunder on going from one center to twelve.


What Changes In Your Center After You Read This

🔥🔥 ENROLLMENT THAT STICKS. You stop hoping for tours and start running them with intention. You see Shannon's tour follow-up system, John & Tracy LaBreche's focus-and-follow-up framework, and Ashanti Ordone's enrollment-that-sticks approach. You stop losing families at the inquiry stage.

🔥🔥 A TEAM THAT STAYS. You see how Crystal & Ricardo cut turnover from 120% to 14% in seven months, what Solomon & Michelle Logan teach about intentional hiring, and what Maria Ahrens, Robin Harris, and Thomas Brawner did to build cultures their teachers won't leave. You stop covering classrooms yourself.

🔥🔥 CASH FLOW THAT COMPOUNDS. You see what Barb Tedrow did to double from $3M to $6M, how Tea Shong & Trina Romanowski are building financial freedom across generations, and what Adrianne Agulla and Jennifer House & Jenni Grawvunder did to scale to multiple locations. You stop being owned by the business you built.

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Bonus #2 - The Ultimate Phone Skills Training Program

"Simple Tips to Get More Enrollments from Every Phone Call"

Total Value: $123.00

In this program, you’ll get instant access to simple, step-by-step training that shows you how to handle calls in a way that brings in more families and grows your center.

Just a small change in how calls are handled can mean more tours, more enrollments, and more money for your center.  

We’ll show you exactly how to teach your team to talk to parents in a way that makes them feel heard, excited, and ready to enroll their child!  

And the best part?

You’ll get our Top Secret Phone Script so your staff knows exactly what to say on every call to build trust and book more tours with confidence.  

If you’re tired of missed opportunities and losing families to other centers, this program will change everything!

Yours FREE When You Order The Childcare Enrollment Operations Playbook Today!

Bonus - Personalized Enrollment On-Boarding Call

(This call is available for OWNERS & EXECUTIVE DIRECTORS only! CCSA members are not eligible to receive the complimentary Personalized Enrollment On-Boarding Call.)

"Get Help Filling Your Center, Keeping Great Staff, and Making More Money!"

Total Value: $597.00

Imagine getting one-on-one help just for your child care center from an expert who understands your struggles.

This personal on-boarding call is all about giving you clear steps to fill your spots, build a happy and strong team, and make more money.

If you’re feeling stuck with empty spots or overwhelmed by the daily chaos, this call will give you simple, actionable ideas that can turn things around fast.

You’ll walk away with a plan made just for you—helping you fix what’s not working and grow the center you’ve always dreamed of!

Yours FREE When You Order Real Child Care Leaders, Real Results Today!

Like we said, this book is free. All we ask is that you help with the printing and postage cost of $9.95. 

Oh, and in case you're wondering...

What This Book Is Worth Versus What It Costs

The book is free. You pay $9.95 to ship it.

Here is what one idea inside is worth.

If a single idea from one of the 16 stories helps you enroll one additional child at an average tuition of $200 a week, that's $10,400 over a year. Your $9.95 returns $10,400.

That is the ratio you are betting on. One idea. One enrollment. A thousand-to-one return on shipping cost.

We do not promise you will enroll a specific number of new children. We will tell you that every owner in this book had at least one moment where one specific shift filled a classroom they had been losing money on for months. You are looking for that moment. The book is where it lives.

Why The Print Run Is Limited

This is a physical book. We print in batches. The current batch is sized for the leaders we expect to find their way to it this season. When this batch is gone, the book goes back on a wait list while we print again.

We are not running a fake countdown. We are telling you the truth about how a print book works. If you want the printed copy in your hands, claim it now. If we run out, we will refund your shipping and put you in line for the next batch.

You Were Trained To Care For Children. This Is The Second Half Of The Sentence.

Sixteen owners. Sixteen wins. One book that names the gap you've been working around for years.

The Question Is, Are YOU Ready For Your Own Success Story?

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